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Crayola is passionate about helping parents and educators raise creatively alive children.  We see a world where the inherent creativity of children is fully nurtured into adulthood, helping kids reach their full potential.

Known for our iconic Crayola Crayon, first introduced in 1903, we've inspired creativity and self expression in children for more than 120 years by creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, digital platforms, live action and animation content, and location-based experiences that allow children of all ages to put their imagination into action. 

Be sure to visit often to see what's new and exciting in the world of color, imagination and creativity.

 

Limited Edition crayon box 8 pack

Back By Popular Demand!

For the first time in our 122-year history, Crayola has brought back a collection of eight nostalgic fan-favorite retired crayon colors for a limited time: Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990.

An assortment of Limited Edition Crayola products are available throughout 2025 at most national retailers. Crayola also is partnering with key licensees who will offer custom programs and products inspired by the Limited Edition colors.
Limited Edition

What's Trending

Keep up with the latest creative trends.

  • What's New: Colourwhirls!

    Rip ‘Em, Spin ‘Em, and dive into the thrilling world of Colourwhirls - where spinning tops clash in a whirl of color, each spin creating a unique piece of art. This innovative toy is taking creativity to a whole new level.

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  • Blizzard Blue meeting kids.

    Crayon Character Tour

    Get ready for an immersive experience celebrating creativity, color and the limited-time return of retired fan-favorite crayon colors and the characters bringing those colors to life at Crayola Experience.

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  • First-of-its-Kind: Crayola App Collab with Smithsonian

    Creativity never stops, especially when you're on the go! Our collaboration with the Smithsonian make learning fun and colorful!

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Recent Blogs

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Limited edition Crayola products.

Crayola Brings Back Retired Crayon Color Collection for the First Time in Company's History

Crayola is bringing back a collection of eight nostalgic fan-favorite retired crayon colors. The crayon colors making their return for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange ...

Read More
Children using sidewalk chalk on ground.

What Are Children Saying About Creativity?

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Father and child being creative together.

Creativity Isn’t Child’s Play: Business Lessons From Crayola

Forbes article on creativity in childhood encouraging success in adulthood.

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Child and parents being creative.

Kids Say: Creativity Boosts My Confidence!

Crayola and Parents Magazine work together to spread the value of encouraging creativity in early childhood.

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An adult woman looking at the image she drew when she was 10.

Crayola Brings Life Enduring Value to Childhood Creativity

Barbara Avalon recounts her story about when she received a piece of artwork from her childhood from Crayola's vaults.

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Buffalo Bills, Mach Hollins returning art to a teacher.

Buffalo Bills wide receiver teams up with Crayola

Mach Hollins from the Buffalo Bills teams up with Crayola to teach children about creativity in sports.

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